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STEFANO AZZELLINICREATIVE ART DIRECTOR & DESIGNER

2026 @BETC HAVAS & HAVAS MIDDLE EASTAdizero Pasta

 ADIDAS ADIZERO RUNNING SHOES CAMPAIGN IN THE DUBAI MARATHON 2026.

ON THE EVE OF THE DUBAI MARATHON, WE TURNED CARBOLOADING INTO CULTURE. IN PARTNERSHIP WITH SAGRA, WE CREATED HANDCRAFTED RAVIOLI SHAPED LIKE THE ADIZERO, A DISH DESIGNED FOR RUNNERS TO FUEL UP THE NIGHT BEFORE THE RACE.
















CLIENT
ADIDAS CD
MARCELO BRUZZESI
RAUL ARANTES
MUHAMMAD EL AYAT
CW
GUILHERME MARKERT
SAMANTHA PIRES
AD
STEFANO AZZELLINI
CADU BUSSAD




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