STEFANO AZZELLINICREATIVE ART DIRECTOR & DESIGNER

2022 @DRUID CREATIVE | LEO BURNETTS22 In-game Unboxing

 SAMSUNG METAVERSE UNBOXING OF THE S22 SMARTPHONE. 

WE CREATED A WHOLE EXPERIENCE INSIDE FORTNITE, TO REVEAL TO GAMERS IN BRAZIL EVERYTHING ABOUT THE NEW S22, IN A INTERACTIVE UNBOXING. AND WE MATCHED THE METAVERSE LAUNCH TO THE REAL LIFE LAUNCH,  HAPPENING AT THE SAME TIME IN RIO DE JANEIRO AND BRASÍLIA.










INSIDE THE MAP, WE HAD FOUR MINI GAMES BUILD AROUND THE NIGHTOGRAPHY THEME.









CLIENT
SAMSUNG CD
CLAUDIO LIMA
CW
VICTOR VOLPE
AD
STEFANO AZZELLINI




Next work


BASED IN SÃO PAULOCURRENTLY AT @BETC HAVAS©2024